Here For You Clothing, a clothing brand designed to spread mental health awareness and promote empathy, kicked off November with the grand opening of a new pop-up shop in the Brick Walk plaza in downtown Fairfield on Wednesday. 

The store will be open Tuesday through Saturday from 10:00 a.m. to 6:00 p.m., and Sunday from 12:00 p.m. to 5:00 p.m, throughout November and December.

Inspired by her own mental health journey, Founder of Here For You Clothing and 25-year-old Fairfield Native, Ellie Haney, aims to normalize open conversations about mental health, instill comfort and build community through fashion.

It’s not just a place to shop, it’s a safe space and that’s what our clothes are. That’s who we are. That’s what our team is. That’s what our brand is and to see that come together—it’s surreal.

Ellie Haney

Customers can purchase neutral and pastel color hoodies, crewnecks, sweatpants and tee-shirts, all of which have the message “here for you” embroidered or printed on them, to remind others that they are never alone. The store also includes “here for you” keychains, stickers, tote bags and hats, as well as decorative prints, candles and in-store exclusive color options.

Each month, a percentage of Here For You Clothing’s sales is donated to several mental health organizations including Hope For The Day, The Trevor Project and NAMI, according to their webpage

Pictured above is a glimpse of the new Here For You Clothing store in Fairfield (Photo taken by Peter Stack)

The attention to detail does not stop at the clothes; Haney and her team carefully and intentionally designed the space to provide comfort to customers. Everything from the lofted ceiling, calming blue and white color walls and use of pastel colors is intended to create a calm and supportive environment. 

“It’s not just a place to shop, it’s a safe space and that’s what our clothes are. That’s who we are. That’s what our team is. That’s what our brand is and to see that come together—it’s surreal,” says Haney.

In the back center of the store is a couch seating area and table filled with journals, self care books and other mental health resources for visitors to sit and enjoy as well.

Pictured above are images taken inside of the new Here For You Clothing store in the Brick Walk plaza in downtown Fairfield, Conn.

“Our whole thing is providing comfort physically and mentally…you walk in and feel like you’re being hugged—you’re accepted,” says Haney. “It’s a place for you to come in and even if you don’t want to buy anything…you can just be.”

Prior to the store’s opening, Haney spent the past two years visiting college campuses, including Fairfield University, to share her story and clothes with others. Several Fairfield students who have been inspired by Haney’s story and mission came to congratulate her on opening day. 

The talks that you hear in high school are so different from what Ellie came and talked about at Fairfield.

Fairfield University student, Maddie Bombard ‘ 25

Fairfield juniors Maddie Bombard and Brynn Murphy were two of these individuals.

“I love how it’s so cute, open and welcoming,” says Murphy ’25.

“The talks that you hear in high school are so different from what Ellie came and talked about at Fairfield,” says Bombard.

“She talks about a personal experience and it has a much more meaningful impact rather than just saying it’s okay to be struggling. Hearing someone’s personal story and her turning it into a whole brand is really amazing,” she adds.

Here For You Clothing Managing Partner, Emma Kilbride, has been friends with Haney for years, bonding over their mental health journeys and shared hope to make a difference. 

Both humbled and grateful, the two remain amazed that their dream of opening a store together has become a reality.

“It’s honestly so surreal. Ellie and I walked in this morning and we were like, ‘is this our store?’ We always knew this was going to happen or hoped, but to actually see it happening is amazing,” says Kilbride.

Haney shares in her managing partner’s astonishment and joy.

“Nothing’s perfect, nothing’s even close to perfect. I will struggle with mental health forever but I am so blessed to be in the position that I’m in and I’m so proud of the life that I’ve created. And that’s a crazy feeling that I never thought I would have,” says Haney. 

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